To gain a favorable outcome with your e-commerce website, use common-sense business practices.
(1) Make ethical practice a business habit. Nothing beats repeat customers and referrals! Establish a peerless reputation. If you attempt to sell products by misrepresenting the product's abilities, you may make a sale, but you will destroy your reputation. a) Give accurate product/ service descriptions. b) Deliver, without fail, on the promised shipping dates.
(2) Design the page to be intuitive (freely navigable), and optimize so that the least number of clicks are needed to carry out a transaction.
(3) Payments should be able to be completed successfully online. Accepting a credit / debit card or possibly Paypal. Let your shopping cart system calculate shipping costs, so that the transaction can be finalized quickly in one sitting.
(4) Make sure (and let people know) that your payment functions are always secure.
(5) Offer adequate information on your products or services. Display enough of information so that a typical user will not need to "click for more details".
(6) Ensure top quality for your product images - grainy, distorted images can make people wonder in the back of their mind if your products/ services are any good. If download times of high quality images are prohibitive, provide thumbnails or split the products into smaller pages.
(7) Ensure your site is friendly to search-engines. Employ a helper if needed to accomplish this.
(8) Keep your word. If you promised to not share users' email addresses, then don't give them to someone else. If you promised users that you would not put them on a mailing list, then make sure you don't! (See rule #1)
(9) You do not want a reputation of spamming. Use only an opt-in opt-out (or double-opt-in opt-out...) email lists and immediately accommodate users who want out.
(1) Make ethical practice a business habit. Nothing beats repeat customers and referrals! Establish a peerless reputation. If you attempt to sell products by misrepresenting the product's abilities, you may make a sale, but you will destroy your reputation. a) Give accurate product/ service descriptions. b) Deliver, without fail, on the promised shipping dates.
(2) Design the page to be intuitive (freely navigable), and optimize so that the least number of clicks are needed to carry out a transaction.
(3) Payments should be able to be completed successfully online. Accepting a credit / debit card or possibly Paypal. Let your shopping cart system calculate shipping costs, so that the transaction can be finalized quickly in one sitting.
(4) Make sure (and let people know) that your payment functions are always secure.
(5) Offer adequate information on your products or services. Display enough of information so that a typical user will not need to "click for more details".
(6) Ensure top quality for your product images - grainy, distorted images can make people wonder in the back of their mind if your products/ services are any good. If download times of high quality images are prohibitive, provide thumbnails or split the products into smaller pages.
(7) Ensure your site is friendly to search-engines. Employ a helper if needed to accomplish this.
(8) Keep your word. If you promised to not share users' email addresses, then don't give them to someone else. If you promised users that you would not put them on a mailing list, then make sure you don't! (See rule #1)
(9) You do not want a reputation of spamming. Use only an opt-in opt-out (or double-opt-in opt-out...) email lists and immediately accommodate users who want out.
About the Author:
Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston website design and web hosting company. If your site is already designed and you just need a few changes or additions, InfoServe Media also performs expert website maintenance.
0 comments
Post a Comment